Facebook for Business

“The web is at a really important turning point right now. Up until recently, the default on the web has been that most things aren’t social and most things don’t use your real identity. We’re building toward a web where the default is social.” –
Mark Zuckerberg, Founder of Facebook.

True to the spirit of social networking, Facebook spins out a web of real and dynamic social connections. This network when used for business communications paves way for very interactive and direct engagement with existing as well as prospective customers online.

Having a Facebook fan page is beneficial for large corporations, entrepreneurs, small business, freelancers and other business-oriented professionals aiming to acquire a successful business in terms of spectators boost and sales growth. Facebook pages are/can be attached to personal accounts and can even be linked to your website. You can also create a fan box in your website were visitors can immediately become a fan. Facebook fan pages are public. Everyone can see it in search engines and can advance the potential for exposure. Thus it serves as a SEO (Search Engine Optimization) boost.

Facebook is simply the largest social network out there. With 500 million active users and a host of highly efficient applications, it provides unlimited opportunities for optimizing your online marketing.

With such a compelling online presence, a single Facebook Fan Page can make your brand infectiously popular. Therefore Facebook for business is becoming more popular day by day.

Facebook pages are increasingly being used by companies for varied purposes such as to:

• build brand image
• drive traffic to website and blogs
• access online marketplace
• announce or get feedback on new products
• manage online reputation
• attract employees
• use the marketplace to find items or services required
• communicate company information
• spotlight accomplishments
• reward customer loyalty
• promote special events and special offers
• create partnerships
  This is a great way for a company to get exposure and that too free of cost!

Using online means of communication such as Facebook for business reduces the marketing budget while at the same time increases sales. Facebook is cost efficient, more personal and more fluid than any other marketing medium. Hence, it is a smart and effective way to increase marketing scope.

Making use of Facebook for business is as easy as a-b-c. Just register and follow the instructions to create a page. Then viola! The easiest and most happening social media tool for business is all yours to use!

As in the words of Mark Zuckerberg himself, “a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.”

Importance of a sound Social Media Strategy

The question is no longer should we be doing social media, it's are we doing it right?

- Eric Qualmann, Author of Socialnomics

The social media adoption survey conducted in 2010 for the Society for New Communications Research by Dr. Nora Barnes at UMASS Dartmouth shows that more than 60 percent of Fortune 500 companies now use some form of social media marketing, but a strategy for engagement and measurement is still lacking. Businesses, big and small are realizing the need for a social media strategy and marketing plan for their future success.

Statistic on social media usage:

    91% are using at least one social media tool

    80% have a company page on a social networking site

    79% post status updates or articles of interest on social media sites

    57% build a network through a site such as LinkedIn

    54% monitor feedback about the business

    65% maintain a blog

    52% are active on Twitter

Any Social Media Campaign needs to be developed as an extension of the core digital presence – your business website. One should not forget the importance of company's website as it is an authentic home turf for clients to know in greater details with respect to your products, services etc.

Social media usage is on rise in multitudes in recent years, thanks to the internet penetration and awareness of the subject. Social media provides a platform for the client to directly converse with the company. However, as a caution, this can misfire if not handled properly. The connect should be correct between the two entities involved to propel the business bottom line or else the results will be devastating at times.

Every business needs to take a strategic approach to incorporating social media into their marketing and communication plan. Apart from having a Twitter feed and a Facebook page, one should be sure of what to do with them, or how to measure your results? After all, it is the future of business communication that we are looking towards.

If you need help with your Social Media Strategy and Marketing Plan contact us today - mktg@studioblossoms.com

Change is refreshing !!!

Have you ever wonder how the first Apple logo looked like 30 years back? Did you know Volkswagen was Hitler’s idea? Or how the IBM logo changes over the time? Or where the Mercedes-Benz Brand And The Three-Pointed Star logo came from?

Corporate Brochure Design for an MEP Consultant

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Job - To design a corporate brochure
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Client - D&M PSS
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