designs&blossoms: Branding of Retail Showroom, Yosha

Monday, October 29, 2012

Branding of Retail Showroom, Yosha

Yosha is a new saree showroom on Laxmi Road, the prime commercial location for clothing and jewellery in Pune. A dream project for our client - Sonali and Sangeeta, Yosha means 'Beautiful Woman' in Sanskrit. The USP of the project was a showroom started by women for women ensuring sensitivity to their needs along with a guarantee of shopping pleasure at a trustworthy place.
blossoms intended to appeal to all the 'Yoshas' of Pune city on the launch with a letter addressing them in person to understand their beauty; over and above physicality and celebrate it with 'Yosha'.
A massive communication campaign involving advertisement in 6 newspapers, hoardings, bus shelters and bus panels ensured maximum visibility within the allocated budget.

Logo Inspiration - YOSHA

Final Logo of Yosha in English and Devnagari

English Tagline - Celebrate Beauty
Devnagari Tagline - Stri Saundaryachi Paribhasha

Yosha Logo philosophy:
The logo of Yosha is a tribute to feminine beauty in all its subtle virtues as well as its physicality. 'Yosha' is a Sanskrit word meaning 'beautiful woman'. The logo features a feminine figure with emanating wings which signifies the free spirited beauty of woman's soul irrespective of her colour, creed or profession. The hot pink and white colour of the logo highlights feminine beauty at its ideal best. Pink is the colour of passion and self worth as well as of unconditional love and nurturing. On the other hand, white denotes purity along with a potential for fullness and creation of life. Strictly speaking, white is not a colour but the manifestation of the presence of all colours- the complete energy of light. The logo combines these energies which reside in every woman, giving her a radiance of divine beauty. It is this beauty that Yosha celebrates.

Final Logo of Yosha in solid colors

Secondary Logo of Yosha in English and Devnagari

Final Stationery of Yosha

Invitation Card Design for Yosha

Visitor's Book of Yosha

Saree Catalogue of Yosha

Photoshoot for Yosha

Model - Disha Pardeshi
Photographer - Amit Desai

Bags of Yosha

Launch Advertisement Campaign, Yosha
Published in Pune Times

To,
THE WOMAN OF BEAUTY….
Beautiful, by the virtue of your selfless love;
Beautiful, by the energy you conserve to give birth;
Beautiful, by the warmth of your joyous tears;
Beautiful, by your commitment to kins and careers;
Beautiful, by the purity of your pious soul;
Beautiful, by all aspects yet untold...
We wish the entire world sees the gracious beauty that lies within you. Inspired by your innate beauty, we are realizing our dream through Yosha.... Just for You.
We welcome this beautiful woman, the spirited 'Yosha',
to our new clothes showroom for women.
Yosha is not only a place for reliable clothing, it is an earnest effort to understand you and infuse you with deeper conviction as you reach out and achieve more.
We cordially invite you to grace the launch
of Yosha with your presence.
COME, CELEBRATE THE BEAUTY IN YOU.
Mrs. Sangeeta Bihani Mrs. Sonali Bhagde