Facebook for Business

“The web is at a really important turning point right now. Up until recently, the default on the web has been that most things aren’t social and most things don’t use your real identity. We’re building toward a web where the default is social.” –
Mark Zuckerberg, Founder of Facebook.

True to the spirit of social networking, Facebook spins out a web of real and dynamic social connections. This network when used for business communications paves way for very interactive and direct engagement with existing as well as prospective customers online.

Having a Facebook fan page is beneficial for large corporations, entrepreneurs, small business, freelancers and other business-oriented professionals aiming to acquire a successful business in terms of spectators boost and sales growth. Facebook pages are/can be attached to personal accounts and can even be linked to your website. You can also create a fan box in your website were visitors can immediately become a fan. Facebook fan pages are public. Everyone can see it in search engines and can advance the potential for exposure. Thus it serves as a SEO (Search Engine Optimization) boost.

Facebook is simply the largest social network out there. With 500 million active users and a host of highly efficient applications, it provides unlimited opportunities for optimizing your online marketing.

With such a compelling online presence, a single Facebook Fan Page can make your brand infectiously popular. Therefore Facebook for business is becoming more popular day by day.

Facebook pages are increasingly being used by companies for varied purposes such as to:

• build brand image
• drive traffic to website and blogs
• access online marketplace
• announce or get feedback on new products
• manage online reputation
• attract employees
• use the marketplace to find items or services required
• communicate company information
• spotlight accomplishments
• reward customer loyalty
• promote special events and special offers
• create partnerships
  This is a great way for a company to get exposure and that too free of cost!

Using online means of communication such as Facebook for business reduces the marketing budget while at the same time increases sales. Facebook is cost efficient, more personal and more fluid than any other marketing medium. Hence, it is a smart and effective way to increase marketing scope.

Making use of Facebook for business is as easy as a-b-c. Just register and follow the instructions to create a page. Then viola! The easiest and most happening social media tool for business is all yours to use!

As in the words of Mark Zuckerberg himself, “a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.”