Brochure and Presentation for SRTTC, A VI initiative by blossoms

Dussehra Mailer_blossoms

The mailer intended to wish friends, well wishers of blossoms on the occasion of Dussehra along with an emphasis on the expertise they have as branding consultant.

The simple click will take the viewer to their portfolio on behance where recent jobs executed are showcased.

http://www.behance.net/blossoms

Branding of Retail Showroom, Yosha

Yosha is a new saree showroom on Laxmi Road, the prime commercial location for clothing and jewellery in Pune. A dream project for our client - Sonali and Sangeeta, Yosha means 'Beautiful Woman' in Sanskrit. The USP of the project was a showroom started by women for women ensuring sensitivity to their needs along with a guarantee of shopping pleasure at a trustworthy place.
blossoms intended to appeal to all the 'Yoshas' of Pune city on the launch with a letter addressing them in person to understand their beauty; over and above physicality and celebrate it with 'Yosha'.
A massive communication campaign involving advertisement in 6 newspapers, hoardings, bus shelters and bus panels ensured maximum visibility within the allocated budget.

Logo Inspiration - YOSHA
 

Final Logo of Yosha in English and Devnagari

English Tagline - Celebrate Beauty
Devnagari Tagline - Stri Saundaryachi Paribhasha

Yosha Logo philosophy:
The logo of Yosha is a tribute to feminine beauty in all its subtle virtues as well as its physicality. 'Yosha' is a Sanskrit word meaning 'beautiful woman'. The logo features a feminine figure with emanating wings which signifies the free spirited beauty of woman's soul irrespective of her colour, creed or profession. The hot pink and white colour of the logo highlights feminine beauty at its ideal best. Pink is the colour of passion and self worth as well as of unconditional love and nurturing. On the other hand, white denotes purity along with a potential for fullness and creation of life. Strictly speaking, white is not a colour but the manifestation of the presence of all colours- the complete energy of light. The logo combines these energies which reside in every woman, giving her a radiance of divine beauty. It is this beauty that Yosha celebrates.


 

Final Logo of Yosha in solid colors

 

Secondary Logo of Yosha in English and Devnagari

 

Final Stationery of Yosha 

Invitation Card Design for Yosha

Visitor's Book of Yosha

 

Saree Catalogue of Yosha

 

Photoshoot for Yosha

Model - Disha Pardeshi
Photographer - Amit Desai

 

Photoshoot for Yosha

Model - Disha Pardeshi
Photographer - Amit Desai

 

Bags of Yosha

Launch Advertisement Campaign, Yosha
Published in Pune Times

To,
THE WOMAN OF BEAUTY….
Beautiful, by the virtue of your selfless love;
Beautiful, by the energy you conserve to give birth;
Beautiful, by the warmth of your joyous tears;
Beautiful, by your commitment to kins and careers;
Beautiful, by the purity of your pious soul;
Beautiful, by all aspects yet untold...
We wish the entire world sees the gracious beauty that lies within you. Inspired by your innate beauty, we are realizing our dream through Yosha.... Just for You.
We welcome this beautiful woman, the spirited 'Yosha',
to our new clothes showroom for women.
Yosha is not only a place for reliable clothing, it is an earnest effort to understand you and infuse you with deeper conviction as you reach out and achieve more.
We cordially invite you to grace the launch
of Yosha with your presence.
COME, CELEBRATE THE BEAUTY IN YOU.
Mrs. Sangeeta Bihani Mrs. Sonali Bhagde  

Launch Advertisement Campaign, Yosha 
Published in Lokmat (Marathi & Hindi), Pudhari and Prabhat

Launch Advertisement in Maharashtra Times

 Launch Advertisement in Sakal

Press Release in Sakal

Hoarding / Billboard Designs  of Yosha

Hoarding / Billboard Designs  of Yosha

Hoarding / Billboard Designs  of Yosha

Bus Shelter Design for Yosha

Bus Panels Design for Yosha

Bus Panels Design for Yosha

Posters adorning internal showroom of Yosha (Internal Branding)

 

Posters adorning internal showroom of Yosha (Internal Branding)

 

 Yosha Signage for Fascia and Wall Graphics on First and Second Floor

Digital Banner to be displayed at POP/POS across various counters in the city

Facebook Timelines by blossoms for 2012

Brief - The creative bugs of team blossoms constantly are in search to create something new and interesting either for clients or for agency. To fan their creative passion, we decided to update our facebook timeline periodically with concepts that can tell people about the prowess which lies within. Request to visit and follow our facebook business page - https://www.facebook.com/blossomspune
and be the first witness to new timelines from blossoms every month.

Reducing Carbon Foot Prints

Blossoms’s interpretation
(n.) a measure of the carbon dioxide emitted across any order's creative cycle, from order placement to final payments and in between.

Measures suggested to reduce Carbon Footprints
Pay on time as promised:
Save petrol which is needed to do rounds in case of delayed payment. Keep your promises.

Go Paperless (wherever possible):
The internet is now more real than virtual. Lets us interact online and through emails and take print outs only if necessary

Do not insist on Physical Quotations:
Save on postage and paper as quotations can be mailed and stored. At the end, an invoice will be sufficient to track the cost for future references.

Give Proper Briefs:
Let’s resolve to give the best briefs at the first go. Thereby saving up on fuel and energy required to travel back and forth to discuss the briefs repeatedly.

Follow up sessions:
Follow up sessions can happen at a defined periodicity. Kindly avoid summoning representatives to discuss minor issues. Combine multiple errands in one trip and save fuel.

Proof Prints:
A wise one can spot mistakes in the first instance and same applies to the person rectifying it too. A maximum of two proofs are needed to finalize the job and that saves a lot of paper.

Avoid Urgencies:
Your need is precious but prepare in advance. Requesting fragmented deliveries will lead to more wastage of petrol while transporting the job more than once.

Believe in Experts:
Your job is in safe hands with people who are experts at what they do. Personal follow ups will kill your time and petrol again. Avoid it. You have a proof to cross check.

On a more serious note:
The world is choking under the threat of ever increasing carbon footprints. We must understand what the environmental impact is and push for change, whether big or small.
Carbon footprint is the total count of carbon dioxide as well as other green house gases emitted by an organization, event, product or person. From the cup of coffee that wakes you up in the morning to the cozy air conditioning that puts you to off sleep at night; every bit of fuel and electricity we use adds up to the atmospheric carbon pile up.

Let's make our world a better place to live :) What Say?