Reducing Carbon Foot Prints

Blossoms’s interpretation
(n.) a measure of the carbon dioxide emitted across any order's creative cycle, from order placement to final payments and in between.

Measures suggested to reduce Carbon Footprints
Pay on time as promised:
Save petrol which is needed to do rounds in case of delayed payment. Keep your promises.

Go Paperless (wherever possible):
The internet is now more real than virtual. Lets us interact online and through emails and take print outs only if necessary

Do not insist on Physical Quotations:
Save on postage and paper as quotations can be mailed and stored. At the end, an invoice will be sufficient to track the cost for future references.

Give Proper Briefs:
Let’s resolve to give the best briefs at the first go. Thereby saving up on fuel and energy required to travel back and forth to discuss the briefs repeatedly.

Follow up sessions:
Follow up sessions can happen at a defined periodicity. Kindly avoid summoning representatives to discuss minor issues. Combine multiple errands in one trip and save fuel.

Proof Prints:
A wise one can spot mistakes in the first instance and same applies to the person rectifying it too. A maximum of two proofs are needed to finalize the job and that saves a lot of paper.

Avoid Urgencies:
Your need is precious but prepare in advance. Requesting fragmented deliveries will lead to more wastage of petrol while transporting the job more than once.

Believe in Experts:
Your job is in safe hands with people who are experts at what they do. Personal follow ups will kill your time and petrol again. Avoid it. You have a proof to cross check.

On a more serious note:
The world is choking under the threat of ever increasing carbon footprints. We must understand what the environmental impact is and push for change, whether big or small.
Carbon footprint is the total count of carbon dioxide as well as other green house gases emitted by an organization, event, product or person. From the cup of coffee that wakes you up in the morning to the cozy air conditioning that puts you to off sleep at night; every bit of fuel and electricity we use adds up to the atmospheric carbon pile up.

Let's make our world a better place to live :) What Say?

Placement Brochure Design for Management Institute - VIM

Client - Vishwakarma Institute of Management
Job - Designing a Placement Brochure
Details -
Total Pages 58, Size - A4
Tagline - Excellence First and Every Time

Corporate Identity of Tesla Magnetics Pvt. Ltd.

Over three decades in manufacturing Transformers and Reactors, Amruta Enterprises is all set to challenge the global competition. It has embraced cutting edge technology and is in the process of developing brand new manufacturing facilities along with a new positioning. All this and more with the fresh twist of a new name - Tesla Magnetics Pvt. Ltd!
blossoms was engaged to design the new logo, stationery, website and other collateral in the process.
The tagline developed for their recent job, 'Empowering Business' was adapted to the new logo as it portrays Tesla's commitment to improve their clients' prospects and empower them with the best products to meet global demands.

Agency - blossoms
Website - www.studioblossoms.com

Website Designing and Photography for Govind Milk and Milk Products

Client - Govind Milk and Milk Products, Phaltan, Maharashtra, India
Job - To design website and Photography of Products and Facility

Brand Awareness / Brand Positioning

“Remain at the forefront of a customer’s mind…if you aren’t, someone else is.”

                                                                       - Joshua Garity

Brand recognition is often the deciding factor when customers are choosing between two or more products/services. Advertising cannot wave a magic wand and make people buy products or services they are not yet ready for. It involves a crucial process of familiarizing the customers with the brand. This is why we see the same advertisements on newspapers and television commercials and hear the same on the radio over and over again. The aim here is to create brand awareness.

        Brand awareness is the measure of the consumers’ awareness of the existence, importance and availability of your brand. It is closely related to brand recall which is the readiness with which a given brand springs to mind.

Following are some famous examples
Kitna Deti Hai – Maruti
Chutki Mein Chipkaye – Fevistick
Jeevan ke sath bhi, Jeevan ke baad bhi – LIC of India
I’m Loving it - McDonalds

Creating positive brand positioning requires creating a positive image of the brand. When operating in a competitive market with similar businesses selling similar products and services, there are often very few factors that differentiate one product or service from its competitors. Therefore, the product or service that maintains the highest positive brand awareness usually gets the bigger market share. 

Positive brand awareness reflects the effectiveness of marketing communication. Thus, the initial goal of advertising campaigns is simply to make the target market aware that a particular brand exists. At the end of the day, branding is a major reason why people pay more for one product over another.

In our opinion, to increase brand awareness a business needs to advertise not only when business is under performing or before a new launch but also when business is at its peak albeit with some lesser spend than in aggressive stages.

Brand Positioning at different stages of business growth

·        A young naïve business entity needs to register with its target audience and hence creating awareness is of prime importance. Greater the budget bigger the impact and vice versa. If your voice of the brand can reach the last levels you ought to get a bigger opportunity.

·        When business is strong there is a steady flow of money to support an advertising campaign.

·        A strong client or customer base reduces the pressure of advertising extensively for new projects.  Although the end result is to sell the product or services, the path that leads there begins with awareness of the brand.

·        Existing customers often forget about other the services or products on offer. Effective soft selling can be used to increase your business with them.

·        When business is strong and stress is low, you can be more receptive to innovative marketing ideas. Creative advertising creates emotional responses and registers deeper in the minds of the customer. This emotional connection will help them remember your brand.

There are successful companies who do not advertise but are very successful. They have developed their business through customer service and word of mouth. This form of advertising is called social interaction and it involves great time and effort to measure success. Normally smaller brands with a local or regional reach can rely on their product/service worth and instead of spending on the advertising through various media can concentrate of personal branding involving time and physical efforts.

Whatever the choice of creating awareness, an organization needs to promote globally and maintain a constant presence in the minds of the buyer. In order to survive and excel, it becomes crucial to differentiate your business from your competitors who are on the hunt for the same customers as you are, based on your budget and assuming the deliverable do not lack on qualitative and quantitative parameters as the case may be.

To find out unique ways of keeping your business on top of your clients’ mind, contact Blossoms on mktg@studioblossoms.com or call +91 98230 64636