Marketing Communication Strategy for Balraj Park, Koregaon, Satara

Project - Balraj Park
Location - Koregaon, Dist. Satara
Client - M/s. Raj Estates
Details - The client wanted to launch a plotted project of 12 acres gifted with serene and verdant natural settings. The target audience comprised mostly of people in nearby villages and whose roots were attached to the place.

Suggested mediums - Site Branding, Paper Advertisements, Posters, Advertisement in newspapers, Brochures, Hoardings/Signages, Bus Shelters branding

Time Management

There is no good time:
Don’t wait for time, start your important task immediately.
There is a famous proverb in Hindi – Kal kare so aaj kar. Aaj kare so abhi

Know first what needs your attention:
Prepare a - to do list  as you do not have to remember the things that you want to do now and in the whole day. This allows your mind enough mobility and power to concentrate while knowing exactly what you want to do today.

Prepare a check list:
Check list allows to judge the job for your given capabilities and constraints. Planning resources becomes easier

Sanctum Sanctorum:
If your work is worship, how come the temple look good if cluttered? Clutter less workplace will help you concentrate better on the job. Make sure to remove everything from the area not related to the job.

Focus and Prioritize:
A single minded focus on any job will reduce the chances of failure. Time wasted in repetitions and corrections can be avoided. Hence assign priority according to the logic (which most of us have in abundance)

Plan Proper:
Plan your work flow and be prepared for eventualities (if any) beforehand. This allows you to sleep well for the coming onslaughts.

Limit Social Networking Time:
Social networking websites eat in your precious time and that too in the prime hours once you get hooked. Spend time with prudence based on whether it is for marketing or hanging around for no reason.

Define time zones for checking emails:
In SOS situations, people will call you so checking mails can be done with a certain periodicity. No need to bother yourself every now and then to check the inbox. In case something is urgent someone will surely call you.

Phones and Mobile usage:
Use them sparingly for health and business benefits too. It is advisable to delegate the task of answering phones while in a midst of a meeting and/or turn your cell phone on silent mode.

Inshop Branding - Actual Images

The actual look and feel of Inshop Branding of Pallavi's Spices

Inshop Branding of Pallavi's Spices

Every opportunity made available after discussing and seeking permission from the retail outlet was used to maximize the visibility for the new brand 'Pallavi's Spices'

Flyers for Pallavi's Spices

A5 size flyers designed with a strong message to the client differentiating the brand values from the rest of the competition.

Logo of Pallavi's Spices

Logo of Pallavi's Spices designed by blossoms

Pallavi's Spices is a upcoming brand in spice manufacturing in Pune, India. Their research and study was thorough before they decided to enter the market. Unlike other brands who jostle for space with the price war, Pallavi's Spices decided to bank on the quality aspect which was missing since long whence their target client had inclination and will to buy quality proposition at a price.
Not surprising to us, they have gained quick inroads in to the hearts of many of their clients and growing steadily.

Car Graphics for Boston Acoustics

Car Graphics/Decal for Boston Acoustics
Designed by blossoms

The story of a Buzz

BuzzOrbis is a mobile application which helps people to connect for some interesting happenings in and around their neighborhood. 'blossoms' was instrumental in designing logo identity, posters, radio jingles and a 2D video animation of BuzzOrbis


You can watch this video on youtube by clicking on the following link
http://bit.ly/12PcEDC

Advertisement of Sukam

Client intended to release this advertisement in multiple cites across India in different news papers.
As such English/Marathi version were provided to start with. Local versions would be adapted later as per the marketing plan.
The dealer panel was provided blank and was to be filled based on the region targeted in due course of time.