Yosha is a new saree showroom on Laxmi Road, the prime commercial location for clothing and jewellery in Pune. A dream project for our client - Sonali and Sangeeta, Yosha means 'Beautiful Woman' in Sanskrit. The USP of the project was a showroom started by women for women ensuring sensitivity to their needs along with a guarantee of shopping pleasure at a trustworthy place.
blossoms intended to appeal to all the 'Yoshas' of Pune city on the launch with a letter addressing them in person to understand their beauty; over and above physicality and celebrate it with 'Yosha'.
A massive communication campaign involving advertisement in 6 newspapers, hoardings, bus shelters and bus panels ensured maximum visibility within the allocated budget.
Logo Inspiration - YOSHA
Final Logo of Yosha in English and Devnagari
English Tagline - Celebrate Beauty
Devnagari Tagline - Stri Saundaryachi Paribhasha
Yosha Logo philosophy:
The logo of Yosha is a tribute to feminine
beauty in all its subtle virtues as well as its physicality. 'Yosha' is a
Sanskrit word meaning 'beautiful woman'. The logo features a feminine figure
with emanating wings which signifies the free spirited beauty of woman's soul
irrespective of her colour, creed or profession. The hot pink and white colour
of the logo highlights feminine beauty at its ideal best. Pink is the colour of
passion and self worth as well as of unconditional love and nurturing. On the
other hand, white denotes purity along with a potential for fullness and
creation of life. Strictly speaking, white is not a colour but the
manifestation of the presence of all colours- the complete energy of light. The
logo combines these energies which reside in every woman, giving her a radiance
of divine beauty. It is this beauty that Yosha celebrates.
Final Logo of Yosha in solid colors
Secondary Logo of Yosha in English and Devnagari
Final Stationery of Yosha
Invitation Card Design for Yosha
Visitor's Book of Yosha
Saree Catalogue of Yosha
Photoshoot for Yosha
Model - Disha Pardeshi
Photographer - Amit Desai
Photoshoot for Yosha
Model - Disha Pardeshi
Photographer - Amit Desai
Bags of Yosha
Launch Advertisement Campaign, Yosha
Published in Pune Times
To,
THE WOMAN OF BEAUTY….
Beautiful, by the virtue of your selfless love;
Beautiful, by the energy you conserve to give birth;
Beautiful, by the warmth of your joyous tears;
Beautiful, by your commitment to kins and careers;
Beautiful, by the purity of your pious soul;
Beautiful, by all aspects yet untold...
We
wish the entire world sees the gracious beauty that lies within you.
Inspired by your innate beauty, we are realizing our dream through
Yosha.... Just for You.
We welcome this beautiful woman, the spirited 'Yosha',
to our new clothes showroom for women.
Yosha
is not only a place for reliable clothing, it is an earnest effort to
understand you and infuse you with deeper conviction as you reach out
and achieve more.
We cordially invite you to grace the launch
of Yosha with your presence.
COME, CELEBRATE THE BEAUTY IN YOU.
Mrs. Sangeeta Bihani Mrs. Sonali Bhagde
Launch Advertisement Campaign, Yosha
Published in Lokmat (Marathi & Hindi), Pudhari and Prabhat
Launch Advertisement in Maharashtra Times
Launch Advertisement in Sakal
Press Release in Sakal
Hoarding / Billboard Designs of Yosha
Hoarding / Billboard Designs of Yosha
Hoarding / Billboard Designs of Yosha
Bus Shelter Design for Yosha
Bus Panels Design for Yosha
Bus Panels Design for Yosha
Posters adorning internal showroom of Yosha (Internal Branding)
Posters adorning internal showroom of Yosha (Internal Branding)
Yosha Signage for Fascia and Wall Graphics on First and Second Floor
Digital Banner to be displayed at POP/POS across various counters in the city
