The question is no longer should we be doing social media,
it's are we doing it right?
- Eric Qualmann, Author of Socialnomics
The social media adoption survey conducted in 2010 for the
Society for New Communications Research by Dr. Nora Barnes at UMASS Dartmouth
shows that more than 60 percent of Fortune 500 companies now use some form of
social media marketing, but a strategy for engagement and measurement is still
lacking. Businesses, big and small are realizing the need for a social media
strategy and marketing plan for their future success.
Statistic on social media usage:
91% are using at
least one social media tool
80% have a company
page on a social networking site
79% post status
updates or articles of interest on social media sites
57% build a
network through a site such as LinkedIn
54% monitor
feedback about the business
65% maintain a
blog
52% are active on
Twitter
Any Social Media Campaign needs to be developed as an
extension of the core digital presence – your business website. One should not
forget the importance of company's website as it is an authentic home turf for
clients to know in greater details with respect to your products, services etc.
Social media usage is on rise in multitudes in recent years,
thanks to the internet penetration and awareness of the subject. Social media
provides a platform for the client to directly converse with the company.
However, as a caution, this can misfire if not handled properly. The connect
should be correct between the two entities involved to propel the business
bottom line or else the results will be devastating at times.
Every business needs to take a strategic approach to
incorporating social media into their marketing and communication plan. Apart
from having a Twitter feed and a Facebook page, one should be sure of what to
do with them, or how to measure your results? After all, it is the future of
business communication that we are looking towards.
If you need help with your Social Media Strategy and
Marketing Plan contact us today - mktg@studioblossoms.com
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