Albert Camus's Myths of Sisyphus

Albert Camus tells the story of a man, Sisyphus, whose task is to roll a stone upto the top of a hill. He doesn't know why he has to do it, but does it everyday of life. That is god's punishment. When the stone reached the top, it rolls down and Sisyphus has to begin all over again. It is futile, meaningless labour. The gods thought the best way to punish recalcitrant humans is to make them much like the toil of Sisyphus. People do not love what they do, but do it nonetheless for the money it brings. The tragedy today, as was the case with Sisyphus, is that workers have no idea of the value they bring in.

(Simply Fly, Capt Gopinath)

Spread the love this Valentine's Day. blossom with your loved ones and make life merrier. Team blossoms

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Folder and Inserts Design for Emulsichem Lubricants

Client - Emulsichem Lubricants Pvt. Ltd., Pune
Requirements - To design a folder for the client with information of the company in the folder. Separate inserts were designed in sync with the folder design on which the client can take prints of the technical specifications of its vast variety of products.
Recommendation - In case of special requirements with respect to water hardness, working conditions, application etc  changes in the composition of the product become inevitable for best results. A permanent literature for any product would not have been a better option and hence a blank insert was recommended. A four page folder giving the information of the company, its virtues etc with a pouch provided to carry the inserts was also designed.

Product Folder Design (Kirloskar Electric Co., Bangalore)

A product folder for Kirloskar Electric Co., Bangalore which was designed to carry more than 31 product leaflets in its pouch. CD can accommodate in the slot provided on the pouch
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